Western Sydney University

Brand identity, Visual guidelines & assets, Print production
agency_Citizen
Western Sydney University logo with the red shield and white W
Two students photographed against orange and pink backdrops in the university colour palette
The Academy sub-brand: shield logo and wordmark in white on bright red
Brand book opened beside a red book titled Unlimited, with a student portrait
Two students in dark red clothing in front of deep red backdrops
Brochure spreads with red-toned portraits, the shield logo and the word Ambitious
Open prospectus showing two red-toned portrait photographs
Visual guideline pages showing the shield, colour palette and a How giants think layout

A bold new vision for Western Sydney University that would also become the social brand of the organisation. Capturing the essence of hard work, determination, optimism, boldness and creativity.

The master brand has a strong sense of place in positioning Western Sydney in the first line, and an implied confidence in the simplicity and boldness of the design. The shield reflects academic excellence, the symbolic ‘w’ has a curved base referencing the landscape.

An unexpected colour palette – using deep red as the primary colour, partnered with dynamic tones such as fluro orange and vibrant purple. A photographic approach that is both modern and student focused.