Iglu Student Accommodation

Identity, Visual language
agency_Generation Alliance
Iglu logo, an orange cloud-shaped speech bubble, painted on a white brick wall
Two people holding speech bubble signs reading Hello! and I heart U, in black and white
Iglu website home page with enquire now and take a look panels
Iglu website properties page with a map

Iglu Student Housing is a new venture to bring diversity to the student housing market. The playful identity is friendly, accessible and welcoming. The logo uses a ‘bubble’ device which is inspired by a speech bubble. The two adjoined circles suggests coming together, a social living environment. It also references the aerial view of an iglu.

Aimed at students of many different nationalities, the identity uses its iconic shape to connect all the marketing collateral elements.

The project involved:

  • Brand development
  • Website concepts
  • Stationery
  • Brand toolkit