Home Doctor Service

A new brand and visual language was created for Australia’s largest network of home visiting doctors, a doctor to your door when you need them.

The symbol is a simple and memorable combining two well established symbols of ‘home’ and ‘medical’. The colour palette has a strong reference to the medical field using red and turquoise. Using mapping iconography and information graphics as a secondary palette. Photography is graphic and reflects the colour palette.

The overall solution is instant, engaging and relevant.