Eastland

Stationery, Marketing collateral
agency_Eskimo
Black embossed Eastland stationery with the Eastland wordmark
Black Eastland folder with a monochrome brush-stroke photograph
Folded Eastland broadsheet with a black and white brush-stroke fashion image
Eastland broadsheet laid flat, with fashion and interior images under the headline Sublime spaces
Eastland directory booklet with a floor plan
Eastland stationery suite: letterhead, business card, folder and USB drive

The brief was to develop stationery and marketing collateral using the new logo and established graphic language. The logo represents a creative platform centred around ‘coming together’, positioning Eastland as the magnetic heart of the region. The letters ‘T’ and ‘L’ in ‘Eastland’ transforming into framing brackets.

The final look of the stationery embraces the values of the brand, timeless and tailored through the use of space, textured varnishes and premium monochromatic photography. A series of marketing “broadsheets” were created communicating the new look of Eastland and its vision to be a destination that facilitates meaningful experiences, putting people at the heart of everything they do.